Looking North: Royal Canadian Mounted Police Illustrations
Last updated: 17.12.19
The Potlatch Collection
Hardcover: 159 pages, usually ships within 24 hours.
The Mountie wore his heart (and ours) on his bright red sleeve; he stood for integrity, bravery,
and a whole range of Victorian virtues that had been banished from the abstract art of the
modern, 20th century.
The big calendars that carried these images were Northwest Paper Company's pride and
joy. To promote high-quality paper to the printing trade, it was crucial to show how well it
reproduced the intended colors---how well it "printed." Chicago ad man Frank Cash had the
answer: The red Mountie tunic and the vivid hues of the outdoor landscapes would test the
printing qualities of Northwest paper to its limits. The heroic male figure would appeal to the
jobbers and printers; theirs was, in the 1930s, strictly a man's world.
LOOKING NORTH features 140 color illustrations by Arnold Friberg, Hal Foster, and 13
other artists who created these stunning story-ads for the Northwest Paper Company in
Cloquet, Minnesota, between 1931 and 1970.